Agriculture machinery keep particularly prosperous when other machinery under slack season,According to the Agricultural Machinery Industry Yearbook statistics, The output value of China's agricultural machinery industry is 108.329 billion yuan in 2005,then 338.24 billion yuan in 2012, the annual growth rate of more than 20%,achieve sales revenue of 330.997 billion yuan,18.96% higher than the same period of last year, after that,from January to May in 2013, the National agricultural machinery industry achieve sales revenue of 140.75 billion yuan, 17% higher than same period of 2012, profits 88.2 billion yuan, 19% higher than 2012.
Agricultural machinery industry has sustainable developing power, attracted much attention from enterprises. Due to the low industry threshold,new entrants in the agricultural machinery industry are mostly start from small scale and low level.Some enterprises rent a place,buy some accessories to piece together and sell even without any qualifications.Therefore, although China has become one of the world's largest agricultural machinery producers, accounting for nearly 50% of the global agricultural machinery output ratio, but few china’s agricultural machinery enterprises can compete multinational enterprises in global market.
In contrast, the construction machinery industry, which also started late with agricultural machinery, some Chinese company are as good as multinational giants. Will China's own agricultural machinery giants emerge with engineering machinery giant.
Cross-border integration or reshaping the structure
At present, mostly of domestic agricultural machinery enterprises with output less than 10 billion yuan, the weakness of domestic agricultural machinery offered the opportunities for overseas giant to enter into china.
In July 2013, Germany Agricultural machinery manufacturers Claas successfully acquired Shandong Jinyi Machinery Co., Ltd. with 85% stock,this is the fifth agricultural machinery transnational giants came to China and implement the producton layout after John Deere, case New Holland, Ecoson, Isaiah Deutz-fall,many prominent state-owned brands gradually disappeared.
In September 2014, Zoomlion acquired Chery heavy industry, as a giant enterprise in the field of engineering machinery with strong capital strength,help zoomlion entered the agricultural machinery industry with high starting point, it also showed the different positioning with local brand.
At the same time, 31, Xugong and other engineering machinery giants also took action in the field of agricultural machinery. The intervention of these powerful construction machinery "amateur" was expected to help improving
the competitive strength of our own brand.
On the other hand, some old and well established agricultural machinery manufacturing enterprises are trying to achieve self-improvement: in 2011,China YTO acquired mccormickfrance company from France, successfully realized the commercialization of power shift tractors;Fukuda Lovol set up research and development centers in Europe,applied advanced foreign technology to domestic production,Shandong Wuzheng began expand rapidly after the acquisition of famous SHANTUO agricultural machinery company.Changfa company in Jiangsu province also have frequent actions,cooperate with Tiazhou Fengling to develop half-feed combine harvester,then bought out Jiamusi JIALIAN harvest machinery company,demonstrated the determination to enlarge the agricultural machinery industry